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CASE STUDIES
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2025
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Bima
Kidspreneurship: EdTech B2B Institutional Sales
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CLIENT
Bima
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TIMELINE
2 quarters
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SERVICES
Go-To-Market & Regional Expansion Strategy
Founder-Led Webinar Campaigns
Cold Email & WhatsApp Outreach Funnels
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OVERVIEW
Scaling an Entrepreneurship Curriculum Across Global School Networks
Kidspreneurship is a pioneering EdTech platform teaching entrepreneurial thinking to children across K-12 institutions. The program combines hands-on curriculum, gamified learning, and founder-led delivery to build confidence, creativity, and leadership in students. Despite a strong product and clear mission, Kidspreneurship faced a dual sales challenge: convince school leaders of the program's academic legitimacy, and win parent trust simultaneously. The strategy had to work across multiple geographies, India, Singapore, and the UAE. Each with different school calendars, government affiliations, and cultural expectations.
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CHALLENGES
Two buyers. One decision. No room for a generic pitch.
Selling an entrepreneurship program into schools means convincing two entirely different audiences at once. School administrators need curriculum alignment, compliance language, and measurable outcomes. Parents need to see their child's future. Neither will move without the other. And neither responds to a pitch that feels built for someone else.
How do you build a scalable sales engine for an educational product that has to win institutional trust and parental excitement, simultaneously, across multiple regions?
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SOLUTIONS
We made the product feel mandatory, not optional.
The strategic insight was simple: schools adopt programs that are already expected by the parents, and parents advocate for programs that schools already endorse. We built content and outreach systems that worked both directions at once, making the program feel inevitable from both sides of the decision.
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RESULTS
The schools came. The parents followed. The pipeline compounded.
Once the positioning locked in, entrepreneurship as a curriculum requirement, not a nice-to-have, decision timelines shortened dramatically. School leaders had the language they needed to justify adoption internally. Parents had proof they could share in community groups. The referral loop between the two audiences drove expansion faster than paid acquisition alone ever could. Kidspreneurship tripled its institutional footprint across South Asia while the brand became a recognized benchmark in entrepreneurship education globally.
3X
School partnerships growth
70%
Sales cycle cut
92%
Parent satisfaction rate
The personal brand piece is what surprised me the most. I always thought of myself as an operator, not a public figure. WeLaunch built my presence and now inbound deals come to me every week from people I have never met.
Erin Covel
Cosmic Prep
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CASE STUDIES
